I've always been fascinated by the intersection of science and creativity.

Long before I worked in advertising, I studied biology and chemistry - drawn to understanding how things work beneath the surface. Today, that same curiosity shapes the way I approach creative direction.

Whether I'm translating complex product science into compelling storytelling or uncovering the cultural insight behind a campaign, I believe the best ideas start by asking better questions, then by shaping those answers to feel simple, relevant, and human.

Over the past decade, I've led social-first creative for global brands across beauty, wellness, food and beverage, and lifestyle - building strategies, directing campaigns, and developing content systems designed to evolve long after a launch.

I've always believed that strategy and aesthetics are inseparable.

Beautiful work can capture attention, but thoughtful strategy gives it meaning, longevity, and impact. The strongest creative doesn't just look good - it earns its place in culture.

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Outside of work, that same curiosity continues to shape how I see the world. You'll usually find me surfing in Rockaway Beach in NYC, exploring new trails, wandering through galleries, or planning my next trip.